Top 7 Alternatives to Freshchat for Mortgage Brokers

Intercom is a widely adopted customer messaging platform that blends live chat, help desk, and marketing automation into a single interface. Designed for sales, marketing, and support teams, Intercom offers a suite of tools that help mortgage brokers nurture leads through personalized messaging, automate routine inquiries, and track engagement across web and mobile apps. Its chat widget can be embedded on any website, and the platform’s in‑app messaging allows brokers to send targeted offers or reminders directly to users while they browse mortgage calculators or loan comparison pages. Intercom’s strengths lie in its robust automation and segmentation capabilities. Marketers can set up bots that qualify leads by asking pre‑qualifying questions, or trigger email sequences based on user actions. The product also features a knowledge base that integrates with the chat, enabling self‑service for common questions about mortgage rates or documentation requirements. For compliance, Intercom offers data encryption and GDPR‑compliant data controls, which is essential for handling sensitive financial information. Pricing starts with a free plan that supports up to 25 contacts and limited features. The Essentials plan costs $39/month and adds unlimited contacts, conversation inbox, and basic automation. The Standard and Premium tiers increase contact limits, add advanced automation, and provide access to advanced reporting and integrations.

Drift has positioned itself as a conversational marketing and sales platform that focuses on real‑time engagement through chat, email, and video. For mortgage brokers, Drift can be used to capture prospects as they browse rate calculators or loan comparison tools, and then guide them through the application funnel with tailored messaging. Drift’s chatbots can answer frequently asked questions about mortgage eligibility, credit score requirements, or pre‑approval processes, providing instant answers that keep prospects on the site. One of Drift’s notable features is its ability to move conversations into a sales pipeline. Once a lead is qualified, the bot can hand off the chat to a human broker or create a task in Salesforce, HubSpot, or other CRM systems. Drift also offers email marketing and webinar scheduling, which can be used to nurture leads further down the mortgage funnel. The platform is built with compliance in mind, offering data encryption and audit logs to help brokers meet regulatory standards. Pricing for Drift starts with a free plan that includes basic chat and email features. The Pro plan is priced at $1,200 per month and includes advanced chat, email, and integration capabilities. Drift also offers a higher tier called Enterprise for larger teams and additional custom features.

Zendesk Chat (formerly Zopim) is part of the Zendesk customer experience suite and offers live chat, chatbots, and messaging solutions. For mortgage brokers, Zendesk Chat can be embedded on websites to provide instant answers to questions about loan products, rates, and application steps. The platform integrates seamlessly with Zendesk Support, allowing agents to resolve tickets and follow up on chat conversations from a single interface. Key features include automated greetings, canned responses, and a knowledge base that can be accessed directly from the chat window. Brokers can also set up triggers to route high‑value leads to senior sales teams or to send follow‑up emails. Zendesk Chat supports multiple languages, which can be beneficial for brokers serving diverse communities. The platform offers basic analytics, but more detailed reporting is available through Zendesk’s full suite. Pricing is structured in tiers: a free plan supports up to 10 agents and basic features; the Starter plan costs $19/month per agent; the Professional plan is $49/month per agent. All plans include unlimited chats and basic reporting.

LiveChat is a dedicated live‑chat platform that emphasizes ease of use and high‑quality customer support. Mortgage brokers can embed a chat widget on their website to answer questions about mortgage rates, credit scores, or loan eligibility in real time. LiveChat offers a powerful chatbot builder that allows brokers to create guided conversations without coding, and the platform can automatically route chats to the appropriate agent or team. LiveChat’s integration ecosystem includes popular CRMs such as Salesforce, HubSpot, and Zoho, making it straightforward to sync chat transcripts and lead data. The platform also offers a knowledge base that can be linked to the chat for self‑service. For compliance, LiveChat provides data encryption and GDPR‑compliant data handling. The platform’s reporting dashboard gives brokers insights into chat volume, response times, and agent performance. Pricing tiers are Starter ($15/month), Standard ($29/month), and Enterprise ($39/month). All plans include unlimited chats, but higher tiers add more features such as advanced reporting, custom branding, and integrations.

Tidio combines live chat, chatbots, and email marketing into a single platform that is popular among small businesses. Mortgage brokers can use Tidio to provide instant support for questions about mortgage applications, rates, and eligibility while also sending personalized email follow‑ups. The platform’s visual chatbot editor allows brokers to design conversation flows without coding, and bots can be set to answer FAQs or route leads to human agents. Tidio offers a knowledge base integration, so visitors can self‑serve by searching for answers to common mortgage questions. The platform also includes a built‑in email marketing feature, allowing brokers to create drip campaigns for nurturing prospects who have opted in. Tidio’s pricing is tiered: a free plan supports up to 5 live chats per day; the Pro plan costs $18/month for unlimited chats, and the Premium plan is $29/month. While Tidio lacks some enterprise‑grade integrations, it provides a solid foundation for brokers who want an all‑in‑one chat and email marketing tool.

Olark is a lightweight live‑chat solution that focuses on real‑time customer support and simple analytics. Mortgage brokers can embed Olark’s widget on their website to provide instant answers to questions about mortgage pre‑approval, rate calculations, or required documentation. The platform offers a basic chatbot that can answer pre‑defined questions and a live chat feature that can be routed to the appropriate broker or support staff. Olark’s integration options include Zapier, which allows brokers to connect chat data to CRMs, marketing automation tools, or spreadsheets. The platform also supports custom scripts and CSS for basic styling, though it does not provide a visual editor like AgentiveAIQ. For compliance, Olark offers secure data handling and GDPR‑compliant features. Pricing is based on a monthly subscription: the Starter plan is $19/month, the Professional plan is $29/month, and the Enterprise plan is $39/month. All plans include unlimited chats, but higher tiers add features such as advanced analytics, custom branding, and priority support.