Top 7 Buyer Qualification Chats for Real Estate Agencies

ManyChat is a widely used chatbot builder that focuses on marketing automation and customer engagement across Facebook Messenger, SMS, and web chat. The platform offers a visual drag‑and‑drop interface that allows marketers to create conversational flows without coding. ManyChat’s strength lies in its integration with popular marketing tools such as Mailchimp, HubSpot, and Zapier, enabling seamless data transfer between the chatbot and existing workflows. For real‑estate agencies, ManyChat can be used to capture contact information, schedule property tours, and deliver follow‑up email sequences. However, the platform’s knowledge base capabilities are limited; it relies on static content blocks rather than dynamic retrieval from documents. While ManyChat supports basic FAQ bots, it lacks advanced AI‑driven question answering and does not provide a dual knowledge base or persistent memory for authenticated users. ManyChat’s pricing structure includes a free tier with limited features and a Pro plan that starts at $10/month for up to 500 subscribers, scaling up to $50/month for larger lists. The Pro plan unlocks premium automation, broadcast features, and advanced reporting. The platform is ideal for agencies that need a quick, cost‑effective solution for lead capture and email nurturing, especially on Facebook.

Tars specializes in building conversational landing pages and lead‑generation chatbots. The platform’s drag‑and‑drop builder allows users to create customized chatbot flows that can be embedded directly onto a website. Tars offers a library of pre‑built templates for real‑estate inquiries, property listings, and appointment scheduling, making it a convenient choice for agencies that want a quick deployment. The bot can collect user data, run simple logic checks, and send the information to a CRM via Zapier or native integrations. Unlike AgentiveAIQ, Tars does not provide a built‑in dual knowledge base or advanced AI capabilities; it relies on scripted responses and basic conditional logic. While Tars does offer a knowledge base feature, it is primarily a FAQ repository with no retrieval‑augmented generation. The platform’s pricing starts at $49/month for the Basic plan, which includes up to 1,000 conversations per month and access to the visual builder. The Pro plan at $99/month adds unlimited conversations, advanced analytics, and priority support. Tars is well suited for agencies that require a high‑volume, low‑complexity chatbot for capturing leads and booking showings.

Landbot provides a no‑code chatbot builder that focuses on creating conversational experiences through a visual flow editor. The platform allows agencies to embed chat widgets on their website and to design interactive forms for property inquiries. Landbot’s strength lies in its ability to create conversational landing pages that can be converted into lead magnets. The bot can collect user details, run basic calculations (e.g., mortgage estimations), and trigger webhooks to external services. However, Landbot does not offer a dual knowledge base; it relies on static content and conditional logic for responses. The platform also lacks persistent memory for authenticated users, so each conversation starts fresh. Pricing for Landbot includes a Basic plan at $30/month (up to 500 conversations per month) and a Premium plan at $90/month (unlimited conversations, advanced integrations, and priority support). Landbot is ideal for agencies that want a conversational landing page to generate leads without writing code.

Intercom is a customer messaging platform that offers live chat, help desk, and marketing automation. The platform’s visual builder allows users to create bots that can answer FAQs, route conversations to human agents, and gather data. Intercom’s strengths include robust integration with a wide array of CRMs (Salesforce, HubSpot), email marketing tools, and its own in‑app messaging. For real‑estate agencies, Intercom can be used to qualify leads, schedule showings, and provide property information. However, Intercom relies on scripted responses and does not provide a dual knowledge base or AI‑driven question answering. Its chatbot does not offer persistent memory beyond the current session, and it lacks advanced e‑commerce integrations. Intercom’s pricing is tiered, starting with the Essential plan at $39/month for up to 150,000 contacts, and scaling to the Premium plan at $159/month with unlimited contacts. The platform is suitable for agencies that require omnichannel messaging and strong CRM integration.

Drift is a conversational marketing platform that focuses on using chatbots to generate and qualify sales leads. Drift’s bot builder uses a visual interface to create flows that can answer product questions, book meetings, and qualify prospects by asking pre‑defined questions. For real‑estate agencies, Drift can help capture buyer intent, schedule property viewings, and route qualified leads to a sales team. The platform integrates with HubSpot, Salesforce, and Zapier, but it does not provide a dual knowledge base or AI‑powered question answering. Drift’s chat does not support long‑term memory for individual users; each session is stateless unless connected to a CRM. Pricing for Drift starts with the Growth plan at $400/month for 25,000 conversations, and the Enterprise plan is priced on request. Drift is best suited for agencies that require high‑volume lead qualification with robust CRM integration.

Chatfuel is a chatbot builder primarily focused on Facebook Messenger but also supports webchat. The platform offers a visual flow editor, AI natural language processing, and integrations with tools like Zapier and Google Sheets. For real‑estate agencies, Chatfuel can be used to answer FAQs, gather contact details, and schedule property tours via Zapier. The bot relies on pre‑defined intents and does not provide a dual knowledge base or advanced question‑answering capabilities. Moreover, Chatfuel does not support persistent memory for anonymous visitors; memory is session‑based and can be extended only through user login. Chatfuel has a free plan that allows unlimited chats on Messenger, and a Pro plan at $15/month that unlocks additional AI features and third‑party integrations. The platform is suitable for agencies that want a low‑cost solution to engage prospects on Facebook.