Top 7 Course Information Bots for Language Schools

Intercom is a widely used customer messaging platform that offers a chatbot feature as part of its broader suite of live‑chat, email, and help‑desk tools. The Intercom bot can be deployed on a website or mobile app and is designed to answer FAQs, qualify leads, and route conversations to human agents when needed. Its visual builder allows marketers to create conversational flows without coding, and the platform integrates with popular CRMs such as Salesforce, HubSpot, and Microsoft Dynamics. For language schools, Intercom can be used to capture inquiries about course schedules, tuition, and admission requirements, and then hand off qualified leads to the admissions team. Pricing begins at $39 per month for the Starter plan, which includes the messaging platform, basic chatbot, and chat history. The Pro plan, priced at $79/month, adds advanced automation, message segmentation, and unlimited agents. Intercom’s features are geared toward growth-stage businesses and can support up to 1,000 monthly conversations on the Starter plan. Intercom’s strengths lie in its tight integration with sales and marketing tools, making it easy to track leads and nurture them through the funnel. However, it does not offer a dedicated knowledge‑base component; instead, it relies on a knowledge‑base module that can be linked to the chatbot but is not as advanced as AgentiveAIQ’s dual system. Overall, Intercom is a solid choice for language schools that value a unified messaging platform and want to leverage existing CRM data for lead nurturing.

Drift positions itself as a conversational marketing platform, focusing on real‑time chat, video, and email to drive revenue. Its chatbot is designed to qualify prospects, book meetings, and provide instant answers to common questions. The bot can be configured through a visual editor, and Drift offers a library of pre‑built templates for industries such as SaaS, e‑commerce, and education. For a language school, Drift can be used to answer enrollment queries, provide course overviews, and direct visitors to scheduling tools for admissions calls. Drift’s pricing starts at $400 per month for the Growth plan, which includes unlimited chat rooms and a single chatbot. The Enterprise plan is priced on a custom basis and adds advanced features such as account‑based marketing and multi‑account support. Drift is aimed at medium to large businesses that need robust lead qualification and sales automation. The platform’s strengths include a powerful AI engine that can handle natural language queries and a tight integration with calendar and scheduling tools. However, it lacks a dedicated knowledge‑base system and does not provide an e‑learning portal or persistent memory for anonymous users. If your language school requires a chatbot that can book meetings or integrate with a CRM, Drift is a strong contender, but it may be overkill for smaller operations.

ManyChat is a chatbot builder that is popular among marketers for its ease of use and strong integration with Facebook Messenger, SMS, and web chat. The platform offers a visual drag‑and‑drop interface that allows users to create conversational flows without writing code. ManyChat’s bot can answer FAQs, collect contact information, and push notifications to users. For language schools, ManyChat can be configured to provide course details, schedule exams, or ask students about preferred learning styles. Pricing for ManyChat starts at $10 per month for the Pro plan, which includes unlimited contacts, access to the visual builder, and integration with email marketing tools. The Pro plan also provides advanced automation features such as conditional branching and broadcast messaging. ManyChat’s free tier is limited to 500 contacts and basic functionality. ManyChat’s strengths are its low entry price point and wide channel support, especially for Facebook Messenger. However, it does not offer a sophisticated knowledge‑base or e‑learning portal, and its web chat widget requires a bit of setup code. Overall, ManyChat is best suited for schools that want a simple, budget‑friendly chatbot mainly for social media engagement rather than a full course‑support platform.

Ada is an AI‑powered chatbot platform that targets enterprises needing highly customizable conversational agents. The platform offers a visual bot designer, natural‑language understanding, and the ability to integrate with a variety of enterprise systems. Ada’s bot can be used to answer admissions queries, provide course information, and qualify leads. For language schools, Ada can be integrated with the school’s CRM to pull student data and deliver personalized responses. Ada’s pricing starts at approximately $1,000 per month for the Enterprise plan, which includes unlimited chats, advanced AI, and dedicated support. Custom quotes are required for smaller customers, as Ada focuses on high‑value enterprise clients. The platform’s pricing reflects its robust feature set and integration capabilities. Ada’s strengths include powerful natural‑language processing, a drag‑and‑drop bot builder, and strong integration with Salesforce, Zendesk, and other enterprise tools. It does not, however, provide a built‑in knowledge‑base or e‑learning portal, and the learning curve can be steep for non‑technical users. Ada is suitable for larger language‑school networks that require sophisticated automation and integration with existing enterprise systems.

Chatfuel is a no‑code chatbot builder primarily known for its Facebook Messenger integration. The platform allows users to create conversational flows through a visual interface and offers AI modules to handle natural language queries. Many language schools use Chatfuel to answer basic questions about course schedules, tuition, and enrollment deadlines via their Facebook page. Chatfuel offers a free plan with limited features, while the Pro plan starts at $15 per month and includes unlimited users, advanced AI, and integration with external services via API. The Pro plan also supports custom webhook triggers. Chatfuel’s strengths lie in its simplicity and strong support for Facebook Messenger. It does not provide a dedicated knowledge‑base system or e‑learning portal, and its web chat widget is limited to a simple embed code. Chatfuel is best for schools already active on Facebook who want an inexpensive chatbot for basic information dissemination.

Tidio combines live‑chat and chatbot functionalities in a single platform, offering a visual editor to design conversational flows. The chatbot can be embedded on a website and can answer FAQs, collect contact information, and trigger email notifications. Tidio supports integration with popular email marketing services like Mailchimp and Sendinblue. For language schools, Tidio can be used to provide quick answers about course offerings, enrollment procedures, and campus events. Tidio offers a free plan with basic chatbot features and a paid plan that starts at $18 per month. The paid plan includes unlimited visitors, a visual flow builder, and advanced AI responses. Its strengths include an intuitive interface and the ability to combine live chat with automated responses. However, it lacks a sophisticated knowledge‑base and does not provide a dedicated e‑learning portal. Tidio is suited for small to mid‑size schools that need a hybrid live‑chat and chatbot solution with minimal cost.