Top 7 Course Sales Bots for Online Course Creators

Intercom has long been a staple in the customer communication space, offering a versatile AI chatbot that can be tailored to the needs of online course providers. Its conversational interface is built on a robust messaging platform that allows instructors to automate FAQs, schedule live chat sessions, and capture leads for follow‑up. The bot can be configured with knowledge base articles, which it uses to provide instant answers to common course‑specific questions, from enrollment deadlines to syllabus details. Intercom’s integration ecosystem is extensive, supporting CRM systems like HubSpot, Salesforce, and Marketo, which is invaluable for course creators who want to sync lead data directly into their marketing funnels. Additionally, Intercom’s product tours and in‑app messages can guide new users through course modules, creating a seamless onboarding experience. Intercom’s pricing for its AI chat features is structured around the Business plan, starting at $1,000 per month, which includes unlimited conversations and access to the advanced AI assistant. While this price point is higher than many niche platforms, it offers a comprehensive suite of tools that can be scaled to large educational organizations. Overall, Intercom provides a highly flexible, enterprise‑grade solution that excels at integrating with existing sales pipelines, but its cost and complexity may be overkill for solo instructors or small studios.

Drift positions itself as a conversational marketing platform that helps businesses engage website visitors in real time. Its AI chatbot can be programmed to qualify leads, schedule demo calls, and answer product questions—features that are directly applicable to online course sales. Drift’s chatbot workflow builder allows users to design branching conversations that, for instance, ask a prospective student about their learning goals before recommending specific courses. The platform’s knowledge base integration pulls from curated resources, and Drift can push conversations into its built‑in email and calendar scheduling tools, making it easy to set up follow‑up meetings. Drift offers a Pro plan at $400/month, which includes advanced AI, live chat, and access to its Zapier integration for connecting with other tools. While its pricing is competitive compared to full‑fledged CRM solutions, the platform is primarily focused on live chat and does not offer a dedicated course‑building module or persistent memory for anonymous visitors. Drift is well‑suited for course creators who already use email marketing and calendar scheduling tools and want a chatbot to funnel leads into those systems.

Landbot is a no‑code chatbot builder that specializes in conversational landing pages and sales funnels. Its drag‑and‑drop interface allows course creators to design conversational flows that guide prospective students through course options, pricing, and enrollment steps. Landbot can pull data from external sources via API, enabling dynamic product recommendations based on user inputs. The platform supports integrations with Shopify, Stripe, and Zapier, which can be used to process payments or capture lead information. Landbot’s pricing starts at $30/month for the Starter plan, which includes up to 500 interactions per month. The Pro plan, priced at $90/month, expands the interaction limit to 1,500 and adds advanced integrations. While Landbot offers a visual editor and a solid set of integration options, it does not come with a built‑in knowledge base or AI tutor capabilities, relying instead on scripted flows. For educators who prefer a highly visual, no‑code approach to building conversational sales funnels, Landbot can be an excellent choice—especially when combined with external knowledge bases.

ManyChat began as a chatbot tool for Facebook Messenger but has expanded to support SMS, email, and web chat. Its AI chatbot can be programmed to answer questions about course schedules, pricing, and enrollment, and can push users to sign up for email newsletters or demo calls. ManyChat’s visual flow builder allows educators to create branching conversations that collect user data and segment leads for future marketing efforts. The platform also offers a built‑in email marketing tool, enabling automated follow‑ups. ManyChat’s paid plans start at $10/month for the Pro plan, which includes unlimited bot messages, SMS credits, and advanced analytics. While it is inexpensive, ManyChat is heavily focused on social media and messaging channels, and its web chat widget is less polished compared to dedicated website chatbot platforms. ManyChat is a strong option for instructors who already have a Facebook presence and want to capture leads through Messenger while also leveraging SMS and email.

MobileMonkey is a multi‑platform chatbot builder that supports web chat, Facebook Messenger, SMS, and email. Its AI chatbot can answer course‑related queries, collect contact information, and drive users toward sign‑up pages. The platform’s visual builder allows for quick creation of conversational flows, and it offers a built‑in email marketing tool to nurture leads over time. MobileMonkey also provides tools for creating broadcast lists and targeting specific audiences. Pricing for MobileMonkey starts at $19/month for the Basic plan, which includes 5,000 monthly conversations and access to web chat and Messenger. The Pro plan, at $39/month, adds unlimited conversations and additional broadcast features. Unlike some competitors, MobileMonkey offers a knowledge base connector that can feed static FAQs into the bot, but it does not support dynamic retrieval from uploaded documents. MobileMonkey is a solid choice for educators who need multi‑channel outreach and simple automation, especially if they are already using Facebook for marketing.

Ada is an enterprise‑grade AI chatbot platform that focuses on automating customer support and engagement. Its natural language processing engine can be trained on custom data, allowing course creators to embed FAQs, syllabus details, and enrollment policies into the chatbot. Ada supports a wide range of channels, including web chat, WhatsApp, Facebook Messenger, and voice assistants, giving educators flexibility in how they reach students. Ada’s pricing is custom‑quoted, typically starting around $1,200 per month for a small team. The platform includes advanced analytics, a knowledge base editor, and the ability to route conversations to live agents if needed. While Ada offers powerful AI capabilities, its higher cost and focus on enterprise support may make it less accessible for solo instructors or small studios. Ada excels for institutions that require robust multilingual support, compliance features, and a high‑volume, omnichannel chatbot.