Top 7 Internal Support Bots for Bed & Breakfasts

Intercom has cemented itself as a versatile customer messaging platform that can be adapted for hospitality operations. The core of Intercom is a chat widget that sits on your website and can be configured through a visual editor, though it requires a bit of technical setup to fully align with a B&B’s branding. Intercom offers a robust set of automation tools, including message sequences, behavioral triggers, and in‑app notifications. The platform’s Knowledge Base feature allows owners to publish FAQs and product articles, which the chat can surface to guests automatically. While Intercom doesn’t have a dedicated dual knowledge base, its AI-powered chat can pull from the Knowledge Base and external documents, providing fairly accurate answers. Pricing starts at $39/month for the Essential plan, which includes unlimited contacts, chat, and basic automation. The Pro plan, at $99/month, adds additional automation, advanced reporting, and the ability to integrate with external CRMs via Zapier. Intercom’s strengths lie in its rich integration ecosystem and detailed analytics, but it can be pricey for very small operations and lacks a dedicated AI course creation feature.

Zendesk Chat (formerly Zopim) offers a straightforward web chat solution that can be quickly embedded into a B&B website. The platform provides a lightweight widget that can be customized with colors and logos, though deeper design adjustments require CSS tweaks rather than a drag‑and‑drop editor. Zendesk Chat includes automated triggers, canned responses, and a knowledge base that pulls from Zendesk’s help center. The chat can be integrated with Zendesk Support tickets, allowing support staff to manage guest queries in a single interface. Pricing is competitive, with a free tier for up to 3 agents and a paid plan starting at $14/month per agent, which adds advanced reporting and AI response suggestions. Zendesk Chat’s main advantage is its tight integration with Zendesk’s broader customer support suite, enabling seamless ticketing and knowledge management. However, it lacks a dedicated AI course builder and does not support long‑term memory beyond session data.

ManyChat positions itself as a marketing automation platform focused on Facebook Messenger, but it also offers a web chat widget that can be embedded into any website. The platform’s strength lies in its visual drag‑and‑drop builder, which allows users to design conversational flows without coding. ManyChat supports rich media, quick replies, and conditional logic, making it suitable for guiding guests through booking FAQs or local attraction recommendations. The platform integrates with popular CRMs such as HubSpot and Mailchimp, and it can push user data to these systems for follow‑up. Pricing starts at $10/month for the Pro plan, which includes unlimited conversations, broadcast messages, and basic automation. ManyChat does not provide a dedicated knowledge base system or persistent memory for anonymous visitors, and its AI capabilities are limited to simple rule‑based responses.

Tidio blends live chat and chatbot functionalities into a single platform that can be easily embedded on a B&B website. The platform offers a web widget that can be styled with basic options like color, position, and welcome message. Tidio’s chatbot builder uses a flowchart interface, allowing owners to set up automated responses for common inquiries such as reservation status, check‑in times, or local dining suggestions. It also supports integration with e‑commerce platforms like Shopify and WooCommerce, enabling product recommendations and order status updates. Tidio offers a free tier for up to 3 live chat agents and a paid plan starting at $18/month for unlimited agents and additional features like email forwarding and advanced integrations. While Tidio does not provide a dual knowledge base, it can pull information from connected e‑commerce catalogs and a custom knowledge base created via its editor.

Drift is a conversational marketing platform that focuses on real‑time engagement and lead qualification. Its chat widget can be added to any website, and the platform offers a visual builder to create conversational flows that can answer FAQs, schedule appointments, and route guests to the appropriate staff member. Drift supports integrations with CRMs like Salesforce, HubSpot, and Marketo, and it can push conversation data to these systems for follow‑up. The platform’s AI capabilities include predictive scoring and automated outreach, but it does not provide a built‑in knowledge base or persistent memory for anonymous visitors. Drift’s pricing starts at $400/month for the Starter plan, which is tailored to larger marketing teams and may be steep for small B&B owners.

Chatbot.com provides a no‑code platform for creating AI chatbots that can be embedded on websites, mobile apps, or messaging platforms. The platform offers a visual builder with drag‑and‑drop blocks, allowing owners to craft conversational flows for common B&B queries such as booking details, check‑in times, or local attractions. Chatbot.com includes a knowledge base module where owners can upload documents and FAQs; the bot uses retrieval‑augmented generation to pull relevant information. Integration options include Zapier, Shopify, and WooCommerce, enabling the bot to access product catalogs and order status. Chatbot.com offers a free plan with limited features, and paid plans start at $30/month for the Pro tier, which includes unlimited conversations and advanced integrations. While the platform provides a basic widget customization option, it does not feature a WYSIWYG editor or persistent memory for anonymous visitors.