Top 7 Internal Support Bots for Event Planning

Intercom’s Customer Messaging platform is a well‑established solution that has expanded into event support through its help‑center bot and live‑chat capabilities. The bot can answer FAQs about event schedules, ticketing, and venue details, and can hand off to a live agent when the question is too complex. Intercom’s Flow Builder allows users to create conditional, goal‑oriented conversations that can be triggered by page visits, time delays, or user attributes. The platform’s rich integrations with Salesforce, HubSpot, and many other CRMs enable the bot to pull in attendee data and update contact records in real time. For event planners, Intercom’s ability to segment audiences (e.g., VIPs, exhibitors, sponsors) and send targeted messages is a significant advantage. Pricing starts at $39/month for the Starter plan, which includes basic bot functionality, and scales to $99/month for the Pro plan, adding more customizations and integrations. Though Intercom is highly flexible, it can become costly as the number of conversations grows, and the learning curve for advanced automations can be steep for teams without prior chatbot experience.

Drift’s conversational marketing platform focuses on real‑time engagement and lead qualification, making it a useful tool for event planners who want to capture attendee intent and funnel them toward registration or sponsorship opportunities. Drift’s bot can greet website visitors, ask qualifying questions, and route qualified leads to a sales team via email or a human chat. The bot’s AI can also automatically schedule meetings, reducing the administrative burden on event staff. Drift offers a visual Flow Builder, pre‑built templates, and a library of question templates that can be customized to match event branding. Drift’s pricing includes a free tier with basic bot functionality, while the paid Pro plan starts at $400/month, adding advanced routing, personalization, and integration capabilities. While Drift excels at converting website visitors into leads, it is primarily a marketing tool and offers limited features for internal knowledge sharing or post‑event support.

Ada is a no‑code chatbot platform that specializes in automating customer support. Its drag‑and‑drop interface lets users create conversational flows without coding, and Ada’s AI can answer common questions about event dates, ticket pricing, and venue policies. The platform supports multiple languages and offers a knowledge‑base feature that pulls information from FAQs and internal documents. Ada integrates with Slack, Salesforce, and other tools, allowing event staff to receive notifications or update attendee records automatically. Ada’s pricing is tiered, with a Starter plan at $1,200/month that includes 500,000 messages per month and a Pro plan at $2,400/month offering unlimited messages and more integrations. While Ada provides robust language support and advanced automations, its pricing can be prohibitive for small to mid‑size events, and the platform’s focus is largely on customer support rather than event‑specific workflows.

Tars is a chatbot builder that focuses on creating conversational landing pages and surveys. Its visual builder allows users to design step‑by‑step conversational flows that can qualify leads, book appointments, or gather feedback from event attendees. Tars supports integrations with Zapier, Google Sheets, and other tools, enabling automated data capture and workflow triggers. Pricing starts at $49/month for the Starter plan, which includes 1,000 chats per month, and scales to $199/month for the Advanced plan with 10,000 chats and more advanced features. Tars is particularly useful for event planners who want to create interactive pre‑event registration or post‑event feedback surveys. However, Tars does not provide native live‑agent handoff or a robust knowledge‑base, limiting its usefulness for complex support scenarios.

ManyChat is a popular chatbot platform that specializes in Facebook Messenger and SMS messaging, but it also supports web chat widgets. The platform offers a visual flow builder, broadcast messaging, and automated sequences that can be used to send event reminders, session updates, or registration confirmations. ManyChat’s integration with Zapier and a growing list of native integrations (e.g., Shopify, Google Sheets) enable event planners to automate data flows and trigger actions based on user responses. The free tier includes basic chatbot features, while paid plans start at $10/month for the Pro plan (which includes more contacts and advanced automations) and $39/month for the Premium plan (which adds additional messaging limits and features). ManyChat is best suited for events that rely heavily on social‑media engagement, but its web chat widget is less polished than some dedicated web chat solutions.

Chatbot.com offers a no‑code platform for building chatbots that can be embedded on websites, in apps, or on messaging platforms. The service includes a visual builder, pre‑built templates, and integrations with CRM systems like HubSpot and Zoho. For event planners, Chatbot.com can be used to answer FAQs about event logistics, provide registration links, and collect attendee feedback. Pricing is tiered: a Starter plan at $49/month for 1,000 interactions, an Advanced plan at $149/month for 10,000 interactions, and an Enterprise plan for larger volumes. While the platform is straightforward to use, it lacks advanced knowledge‑base features or sophisticated AI validation layers, making it less suitable for events that require highly accurate, context‑aware responses.