Top 7 Lead Generation Chatbots for Real Estate Agencies

Drift has positioned itself as a conversational marketing platform that transforms website visitors into qualified leads. Its chatbot is designed to engage prospects in real‑time, qualifying them through guided questions before routing them to sales representatives. Drift’s strengths include deep integration with popular CRMs such as Salesforce, HubSpot, and Pipedrive, enabling seamless handover of lead data directly into existing pipelines. The platform also offers a scheduling feature that ties into Google Calendar or Outlook, allowing prospects to book showings or consultations instantly. Beyond lead capture, Drift provides a visual conversation designer where marketers can build custom flows without coding, and a library of pre‑built templates for real estate scenarios such as property tours, mortgage calculators, and market reports. The platform’s analytics dashboard tracks conversation volume, conversion rates, and revenue attribution, giving teams actionable insights into campaign performance. Pricing for Drift is tiered, starting with a “Starter” plan at around $400 per month for small teams. The plan includes capped conversation volume and limited integrations, while higher tiers such as “Growth” and “Enterprise” unlock additional features like unlimited conversations, advanced reporting, and dedicated support. Contact the sales team for detailed quotes. Drift’s ability to integrate with multiple CRMs and its built‑in scheduling tools make it a solid choice for real estate agencies aiming to automate initial outreach and streamline appointment booking.

Intercom combines live chat, automated bots, and a comprehensive customer messaging platform into a single solution. Its chatbot offers a visual builder that enables non‑technical users to create conversational flows, making it suitable for real estate teams that want to streamline client inquiries. Intercom’s bot can answer frequently asked questions about listings, availability, and pricing, and it can capture contact details for follow‑up. The platform excels in its integration capabilities, connecting with e‑commerce platforms, CRMs, and marketing tools. Intercom also offers a knowledge base feature that allows you to publish articles and FAQs that the bot can surface to users. The built‑in message automation lets you send personalized emails or push notifications based on user actions. Intercom’s pricing starts at $39 per month for the Essential plan, which includes 1,000 users and basic chat features. The Standard and Premium plans add advanced automation, AI-powered responses, and increased user limits. Pricing is tiered and can be customized based on the number of users and features. Real estate agencies can use Intercom to nurture leads, provide instant support, and direct prospects to high‑value listings, making it a versatile tool for both marketing and customer service.

HubSpot’s free chatbot builder is part of its comprehensive inbound marketing ecosystem, making it an attractive option for real estate professionals already using HubSpot CRM. The chatbot can be dropped onto any webpage and configured via a drag‑and‑drop interface, allowing teams to ask qualifying questions, offer personalized content, and capture contact details. Because it sits within HubSpot, conversation data automatically feeds into the CRM, enabling seamless lead nurturing and follow‑up. Key features include pre‑built templates for lead capture, the ability to trigger email sequences, and integration with HubSpot’s marketing and sales tools. The chatbot also supports multi‑step flows, allowing you to ask follow‑up questions based on user responses. While the free version offers basic functionality, the paid Starter plan ($45/month) unlocks additional conversation paths, custom branding, and more advanced analytics. HubSpot’s tight integration with its CRM is its biggest advantage for real estate agencies that rely on contact management and email marketing. However, the platform is limited to HubSpot’s ecosystem and does not natively support external CRMs.

ManyChat is a popular messenger marketing platform that focuses on creating automated conversations across Facebook Messenger, Instagram Direct, and the web. Its chatbot builder is powered by a visual interface, allowing marketers to create sequences that ask questions, collect information, and push content. ManyChat’s strengths lie in its robust automation capabilities, such as tagging users based on interactions, sending broadcast messages, and integrating with email service providers. For real estate, ManyChat can be used to send property listings to interested prospects, schedule virtual tours, and collect contact details for follow‑up. The platform also supports dynamic content that can pull in property images or price updates. Pricing starts with a free plan that allows up to 500 contacts, while the Pro plan costs $10/month per 1,000 contacts and unlocks advanced features like keyword triggers, advanced broadcasting, and integration with CRMs. ManyChat’s focus on social media makes it ideal for agencies that use Facebook and Instagram as primary lead channels, but its web widget is a newer addition that may lack the depth of some dedicated website chat platforms.

Tidio blends live chat and AI chatbots into a single platform, offering real‑time customer support and automated lead capture on websites. Its chatbot builder is code‑free and uses a visual editor, making it accessible for non‑technical users. Tidio’s AI responds to common questions, powers quick replies, and can hand off to live agents when needed. Key real estate features include the ability to pre‑populate chat windows with property details, integrate with Google Sheets or CRMs via Zapier, and schedule follow‑up emails. Tidio also offers marketing automation, allowing users to trigger email sequences based on chat activity. The platform provides a free tier with basic chat functionality, while the Pro plan costs $18/month and unlocks advanced AI, custom branding, and integration options. Tidio’s affordability and combined live chat plus AI make it an attractive option for small to medium agencies looking to provide instant support and capture leads without a large budget.

Chatfuel is a leading no‑code chatbot builder primarily focused on Facebook Messenger, but it also offers a web widget for sites. Its visual flow editor lets users create conversational paths without programming knowledge. Chatfuel supports integrations with CRMs like HubSpot and Salesforce via Zapier, and it can push content such as property listings or virtual tour links to users. For real estate, Chatfuel can be used to answer property queries, schedule appointments, and collect contact information. The platform offers AI natural language understanding, allowing users to handle multiple user intents. Pricing is tiered: the Basic plan is free for up to 50 active users; the Pro plan costs $15/month and adds advanced features such as unlimited broadcasts and AI training. Chatfuel’s strength lies in its ease of use and strong Facebook Messenger presence, making it ideal for agencies that use Facebook as a primary channel for lead generation.