Top 7 Onboarding Chatbots for Breweries

Intercom has long stood out as a customer messaging platform that blends live chat, bots, and help desk features into a single product. Its chatbot capabilities allow breweries to automate responses to common queries—such as brew schedules, barrel availability, and tasting room hours—while still handing off to a human agent when the conversation becomes more complex. Intercom’s visual bot builder lets users drag and drop templates, set up conditional logic, and schedule messages, making it straightforward to create a personalized onboarding journey for new website visitors. The platform’s integration ecosystem is robust, with native connections to Shopify, WooCommerce, and major CRMs, enabling the bot to pull real‑time inventory data and add leads directly to a sales pipeline. While Intercom offers a free plan, its paid tiers start at $39/month for the Essentials plan, with higher limits and advanced features such as custom bots, advanced segmentation, and A/B testing available in the Standard ($79/month) and Premium ($159/month) plans. Intercom’s strength lies in its comprehensive suite of customer engagement tools and deep analytics, but it can feel pricey for small breweries and may require a developer for complex integrations.

Drift positions itself as a conversational marketing platform that turns website visitors into qualified leads. For breweries, Drift can be used to greet new visitors, offer guided tours of the brew house, and capture contact information for future events or email campaigns. The platform’s chat bot builder is powered by a visual interface where you can set up automated welcome messages, drip campaigns, and lead qualification questions. Drift’s native integration with Salesforce, HubSpot, and Shopify allows the bot to pull product data and push leads directly into your CRM pipeline. Pricing for Drift starts with a free plan that offers basic chat and email automation, while paid plans begin at $400/month, scaling up with additional seats, advanced AI features, and priority support. Drift’s main advantage is its focus on sales and marketing automation, providing detailed analytics on conversion rates and lead scoring. However, its cost can be prohibitive for smaller breweries, and the platform is primarily geared toward B2B sales funnels rather than consumer engagement.

ManyChat is a popular chatbot platform that specializes in Facebook Messenger and SMS bots but also offers web chat widgets. Its visual flow builder lets breweries create interactive welcome messages, product catalogs, and automated drip campaigns that can guide users through the beer selection process. ManyChat’s e‑commerce integrations with Shopify and WooCommerce allow the bot to display real‑time product listings, add items to cart, and even process payments directly within the chat. The pricing structure is tiered: a free plan provides basic chatbot features; the Pro plan starts at $10/month (billed annually) and offers unlimited messaging, advanced segmentation, and e‑commerce support; the Premium plan at $25/month adds additional customers and advanced integrations. ManyChat’s strengths include its ease of use, strong integration with social media channels, and affordable entry point. However, its web chat widget lacks the advanced customization options of a dedicated widget editor, and the platform is more focused on social media than on building a fully branded on‑site experience.

Tidio blends live chat and chatbot functionalities into a single dashboard, making it a convenient choice for breweries that need instant customer support and automated onboarding. The platform offers a visual bot builder with pre‑built templates for FAQs, product catalogs, and lead capture. Tidio’s web chat widget can be embedded anywhere on a brewery’s website, and it supports multilingual responses, which can be useful for international visitors. One of Tidio’s standout features is its ability to integrate with Shopify, WooCommerce, and Google Sheets, allowing the bot to pull real‑time inventory data and log leads. Pricing is straightforward: a free plan includes basic chat and one bot; the Premium plan starts at $18/month (billed annually) and unlocks unlimited bots, advanced integrations, and priority support. Tidio’s main advantage is its simplicity and affordability, but it lacks the depth of AI customization and advanced knowledge bases found in higher‑end platforms.

Chatfuel is a no‑code chatbot builder primarily focused on Facebook Messenger but also supports web chat. The platform uses a visual block editor that allows breweries to create automated conversation flows for FAQs, product recommendations, and event registrations. Chatfuel’s e‑commerce integrations with Shopify enable the bot to show product catalogs and add items to cart. The pricing model includes a free plan with limited features; the Pro plan starts at $15/month (billed annually) and offers unlimited users, advanced integrations, and priority support. Chatfuel’s strengths lie in its ease of use, especially for those already active on Facebook, and its robust integration with e‑commerce platforms. However, its web chat widget is less customizable than dedicated widget editors, and the platform is heavily oriented toward social media interactions rather than a fully branded on‑site chatbot experience.

Landbot offers a conversational interface that operates as a web chat widget, landing page builder, and automation platform. Its drag‑and‑drop builder lets breweries design interactive onboarding flows that guide visitors through product selections, brewing process explanations, or event sign‑ups. Landbot supports integrations with Shopify, Zapier, and Google Sheets, allowing real‑time product data retrieval and lead capture. The platform offers a free plan with limited bot runs; the Pro plan starts at $49/month and provides unlimited bot runs, advanced integrations, and priority support. Landbot’s visual builder is very intuitive, and its ability to embed chatbots on a website or as a standalone landing page gives breweries flexibility in how they present their brand. However, Landbot lacks a dedicated knowledge base feature, and its long‑term memory capabilities are limited to the built‑in CRM, which may not be sufficient for complex onboarding journeys.