Top 7 Onboarding Chatbots for Gyms & Fitness

Chatfuel is a leading no‑code chatbot builder that has become a staple for businesses across industries, including gyms and fitness studios. The platform’s user‑friendly visual flow builder allows fitness brands to create conversational experiences that guide prospects through membership sign‑ups, class bookings, and FAQ sessions. Chatfuel supports integration with Facebook Messenger, Instagram DM, and website widgets, making it easy to engage members where they already spend time. One of Chatfuel’s standout strengths is its modular plugin ecosystem. Fitness businesses can incorporate calendar booking, payment gateways, and email marketing tools—such as Mailchimp or Sendinblue—directly into their chatbot flows. Additionally, Chatfuel offers a built‑in FAQ module that pulls answers from a knowledge base, enabling quick responses to common queries about class times, pricing, and trainer bios. Pricing is tiered: the free plan allows for up to 50 active subscribers and basic bot features, while the Pro plan starts at $18/month (billed annually) and scales to unlimited subscribers, advanced analytics, and priority support. For gyms that need a more robust solution, the Enterprise plan—custom pricing—offers dedicated account management and advanced security features. While Chatfuel excels at straightforward booking and FAQ automation, it has limitations for complex knowledge management. The platform’s knowledge base is flat and does not support advanced retrieval or graph‑based understanding. Moreover, it lacks native e‑commerce integrations beyond generic payment gateways.

ManyChat has positioned itself as a go‑to chatbot platform for marketers and small businesses, offering a robust set of tools that cater to the fitness sector. Its drag‑and‑drop builder allows gym owners to script conversations that guide prospects to sign‑up pages, book classes, and receive personalized workout tips. ManyChat supports Facebook Messenger, Instagram, SMS, and web chat—providing a multi‑channel presence. Fitness brands benefit from ManyChat’s built‑in marketing automation features, such as tags, sequences, and broadcast messages. The platform’s integration with Zapier and native connections to Shopify or WooCommerce lets gyms promote merchandise, supplements, or membership packages directly within the chat flow. ManyChat also offers a dedicated “Appointment Scheduler” plugin, simplifying the process of booking in‑person or virtual sessions. Pricing breaks down into a free tier that supports up to 500 subscribers and a Pro tier costing $10/month (billed annually) for unlimited subscribers, advanced integrations, and priority support. The Growth tier—custom pricing—provides additional features like unlimited broadcasts and advanced analytics. However, ManyChat’s knowledge‑base capabilities are limited to simple FAQ lists, and it does not support retrieval‑augmented generation or knowledge graphs. The platform also lacks native long‑term memory, meaning users’ context is reset after a session.

Intercom is a comprehensive customer messaging platform that blends live chat, help desk, and marketing automation into a single product. For fitness businesses, Intercom offers a chatbot that can answer FAQs about membership plans, class schedules, and trainer availability, while also routing complex inquiries to live agents. The platform’s “Products” feature allows gyms to create guided tours of their website, highlighting key services and promotions. Intercom’s strength lies in its robust outbound capabilities. Gyms can use its automated messages to re‑engage members who have not visited in a while, offer promotions, or encourage referrals. The platform also integrates with popular CRM systems, e‑commerce platforms, and email marketing tools, enabling a unified view of member interactions. Pricing for Intercom starts at $39/month for the Essential plan (up to 1,000 active users) and scales to $99/month for the Standard plan, which includes advanced automation and reporting. The Premium plan—custom pricing—adds additional features such as unlimited users and advanced reporting. While Intercom’s chatbot handles basic FAQs and routing well, it lacks advanced AI capabilities like retrieval‑augmented generation or knowledge graphs. The platform also does not provide a dedicated e‑commerce integration for product recommendations within the chat flow.

Ada is an enterprise‑grade chatbot platform that focuses on delivering intelligent, context‑aware conversations without the need for developers. For fitness brands, Ada can be used to handle inquiries about class schedules, membership pricing, and trainer credentials, while also offering personalized workout recommendations based on a member’s goals. Ada’s key differentiator is its ability to create a knowledge base that can be updated by non‑technical staff. The platform supports natural language understanding and can route users to human agents when the AI cannot resolve an issue. Integrations with Zapier, Salesforce, and various e‑commerce platforms allow gyms to trigger workflows such as booking confirmations or promotional emails. The pricing model for Ada is tiered, with a Starter plan at $100/month (annual billing) and a Professional plan at $300/month. Enterprise plans are available on request and include additional customization and support options. Despite its strengths, Ada does not provide a visual WYSIWYG editor for chat widgets, and its knowledge base is not graph‑based. Long‑term memory is only available through custom development and is generally not included in standard plans.

Tars is a chatbot builder that emphasizes creating conversational landing pages and lead‑generation flows. For fitness studios, Tars can be used to build a chatbot that captures leads for free trial classes, collects contact information, and nurtures prospects with follow‑up messages. The platform’s drag‑and‑drop interface allows gym owners to design flows without writing code. Tars offers integrations with Google Sheets, CRM systems, and email marketing services, enabling automated follow‑ups. It also supports multi‑language input, which can be useful for diverse gym communities. Tars’ pricing starts at $49/month for the Starter plan, which includes up to 500 chats per month and basic analytics. The Growth plan at $149/month allows unlimited chats and advanced analytics, while the Enterprise plan is available on request. While Tars excels at lead capture, it does not provide advanced AI features such as RAG or knowledge graphs. The chatbot’s knowledge base is limited to static FAQ lists, and there are no built‑in e‑commerce or booking integrations.

Landbot is a no‑code chatbot platform that focuses on creating conversational experiences that feel like native web pages. For fitness studios, Landbot can be used to guide visitors through class schedules, membership plans, and booking processes, all while collecting data for marketing purposes. The platform offers a visual builder that supports conditional logic, rich media, and integrations with Zapier, Google Sheets, and e‑commerce platforms like Shopify. Landbot’s chatbot can be embedded on a website or shared via a dedicated URL, making it versatile for both in‑site engagement and external outreach. Pricing for Landbot is tiered: the Starter plan costs $30/month and includes 1,500 chats per month, while the Growth plan at $90/month offers unlimited chats and advanced analytics. Enterprise plans are available on request. Landbot’s knowledge base is limited to FAQ lists, and it does not provide retrieval‑augmented generation or graph‑based understanding. The platform also lacks native long‑term memory; context is reset after a session.