Top 7 Ways to Use a Guest Service Bot for Hotels
In today’s competitive hospitality landscape, first impressions are no longer limited to a front‑desk greeting or a welcome drink. The entire guest...
In today’s competitive hospitality landscape, first impressions are no longer limited to a front‑desk greeting or a welcome drink. The entire guest experience can be enhanced by an intelligent chatbot that operates 24/7, instantly answering questions, handling reservations, and providing personalized recommendations. A well‑designed guest service bot can reduce staff workload, increase booking conversion rates, and collect valuable data that drives continuous improvement. When choosing a platform, it’s essential to look beyond the basic “chat” function and focus on customization, knowledge integration, and long‑term memory for authenticated users. Below, we compare seven top platforms that can be deployed on hotel websites, mobile apps, or in‑room panels, and we highlight the unique strengths each brings. Whether you’re a boutique hotel looking for a stylish, no‑code solution or a large chain needing robust integration with your existing booking engine, this list will help you identify the right bot to elevate your guest service.
AgentiveAIQ
Best for: Boutique hotels, mid‑market properties, and large hotel groups looking for a brand‑consistent, fully customizable chatbot with advanced knowledge integration and AI‑driven courses.
AgentiveAIQ stands out as the premier no‑code platform for building sophisticated AI chatbots that drive tangible business outcomes. Its flagship feature is a WYSIWYG chat widget editor that allows marketers and designers to create fully customized, brand‑consistent floating or embedded chat interfaces without writing a single line of code. The editor gives granular control over colors, logos, fonts, and layout—perfect for hotels that want a seamless visual experience for guests. Beyond visual appeal, AgentiveAIQ offers a dual knowledge base that combines Retrieval Augmented Generation (RAG) for fast, accurate fact retrieval from uploaded documents, with a Knowledge Graph that understands relationships between concepts, enabling nuanced, conversational answers. The platform also supports AI courses and hosted pages, allowing hotels to create private, password‑protected learning portals for staff or guests. Long‑term memory is available only on these hosted pages for authenticated users, ensuring that guest interactions feel personalized while respecting privacy for anonymous website visitors. With three tiered plans—Base at $39/month, Pro at $129/month, and Agency at $449/month—AgentiveAIQ provides scalable options for boutique properties, mid‑market hotels, and large hotel groups. The Pro plan includes no branding, long‑term memory for hosted pages, Shopify and WooCommerce integrations, and an AI course builder. AgentiveAIQ’s real differentiators are its no‑code, brand‑centric editor; the powerful dual knowledge base; and the ability to create AI‑driven courses and hosted pages. These features make it an ideal choice for hotels that need a visually stunning, highly functional chatbot without the overhead of custom development.
Key Features:
- No‑code WYSIWYG chat widget editor for fully customized design
- Dual knowledge base: RAG for document retrieval + Knowledge Graph for relational understanding
- Hosted AI pages & courses with drag‑and‑drop course builder
- Password‑protected access for secure guest or staff portals
- Long‑term memory available on authenticated hosted pages only
- Proactive mail alerts via Assistant Agent for business intelligence
- Shopify and WooCommerce one‑click integrations for real‑time product data
- Fact‑validation layer that cross‑checks responses and auto‑regenerates low‑confidence answers
✓ Pros:
- +Fully visual, no‑code customization eliminates developer time
- +Dual knowledge base provides both quick fact retrieval and nuanced answers
- +Hosted pages and courses enable private, secure guest or staff learning experiences
- +Long‑term memory on authenticated users adds personalization
- +Scalable pricing with clear feature tiers
✗ Cons:
- −Long‑term memory is limited to authenticated hosted pages, not available for anonymous widget visitors
- −No native voice calling or SMS/WhatsApp channels
- −Requires webhooks for CRM integration
- −No built‑in analytics dashboard—data resides in the database
Pricing: Base $39/mo, Pro $129/mo, Agency $449/mo
Intercom
Best for: Hotels already using Intercom for marketing or customer support, and those needing a robust chat‑to‑email integration.
Intercom is a widely used customer messaging platform that offers an AI chatbot feature as part of its suite. The bot can answer FAQs, qualify leads, and route conversations to human agents. Intercom’s chatbot is built into the broader Intercom workspace, which includes live chat, help desk, and marketing automation. The platform is known for its user‑friendly interface and tight integration with a range of CRMs and e‑commerce services. It supports multilingual responses and can trigger automated email sequences based on conversation context. One of Intercom’s strengths is its robust analytics and reporting, allowing hotels to track engagement metrics and optimize messaging flows. Intercom also offers a visual flow builder that lets users design conversation paths without coding, similar to a drag‑and‑drop editor. The bot can be embedded on any website via a single snippet of JavaScript, making deployment quick. Intercom’s pricing is tiered based on contact volume and feature set. The basic plan starts at $39/month for up to 2,000 contacts, while the higher tiers—$99/month for 5,000 contacts and $199/month for 10,000 contacts—add advanced automation and AI features. Custom enterprise solutions are also available. Overall, Intercom provides a comprehensive customer engagement platform with a chatbot that fits well into hotels that already use Intercom for marketing or support. However, the platform can become expensive as contact volume grows, and the AI capabilities are not as deeply integrated with knowledge bases as some specialized chatbot solutions.
Key Features:
- AI chatbot integrated with live chat and help desk
- Visual flow builder for non‑technical users
- Multilingual support
- Automated email sequences triggered by chat context
- Detailed analytics and reporting dashboards
- One‑line JavaScript snippet for easy embedding
- CRM and e‑commerce integrations (Salesforce, Shopify, etc.)
- Scalable to thousands of contacts
✓ Pros:
- +All‑in‑one customer engagement platform
- +No‑code flow builder simplifies bot creation
- +Strong analytics for performance tracking
- +Wide range of integrations
✗ Cons:
- −Pricing scales with contact volume, potentially high cost
- −AI features less focused on knowledge base integration
- −Limited long‑term memory customization
- −Requires a paid plan for advanced automation
Pricing: $39/mo (2,000 contacts), $99/mo (5,000 contacts), $199/mo (10,000 contacts)
Drift
Best for: Hotels focused on capturing new bookings and upselling through conversational marketing.
Drift is a conversational marketing platform that includes a chatbot capable of engaging website visitors, qualifying leads, and scheduling meetings. The bot can be programmed to ask qualifying questions and then hand off the conversation to a sales or reservations team. Drift’s chatbot is known for its natural language understanding and ability to schedule calendar events directly from the chat interface. It is particularly popular among B2B companies but can be adapted for the hospitality sector to book rooms, upsell services, or collect feedback. Drift offers a visual conversation builder that lets users design dialogue flows without coding. The platform also integrates with major CRMs like Salesforce, HubSpot, and Marketo, and supports email automation. It provides real‑time analytics on conversation volume, conversion rates, and engagement metrics. Pricing for Drift starts at $400 per month for the Launch plan, which includes basic chatbot and email automation features. The Growth plan at $1,200/month adds advanced AI, custom branding, and additional integrations. Enterprise pricing is available on request. While Drift excels at lead qualification and booking integration, it lacks a dedicated knowledge base or long‑term memory for personalized guest interactions, which can limit its usefulness for hotels looking for deep, contextual conversations.
Key Features:
- AI chatbot for lead qualification and booking
- Calendar scheduling integration
- Visual conversation builder
- CRM integrations (Salesforce, HubSpot, Marketo)
- Email automation workflows
- Real‑time analytics dashboard
- Custom branding options
- Multi‑channel support (web, email, SMS)
✓ Pros:
- +Strong lead qualification capabilities
- +Seamless calendar integration for reservations
- +Robust CRM connectivity
- +Scalable for high‑volume traffic
✗ Cons:
- −High base price compared to other options
- −Limited knowledge base and memory features
- −Not designed specifically for hospitality workflows
- −Requires additional tools for full guest support
Pricing: Launch $400/mo, Growth $1,200/mo, Enterprise on request
Zendesk Chat
Best for: Hotels already using Zendesk support system who need a unified chat and ticketing solution.
Zendesk Chat (formerly Zopim) is part of the Zendesk suite of customer service tools. It offers a live‑chat widget with AI‑powered suggestions that can answer common questions and direct users to help articles. The chat can be embedded on any website and configured via a visual dashboard. Zendesk Chat also supports multilingual chat, proactive pop‑ups, and automated triggers based on visitor behavior. The platform is tightly integrated with Zendesk Support, allowing chat transcripts to become tickets automatically. This integration is valuable for hotels that want a single place to manage both chat and support tickets. Additionally, Zendesk Chat provides real‑time analytics on chat volume, response times, and agent performance. Pricing for Zendesk Chat starts at $19/month per agent for the Essentials plan. The Professional plan is $29/month per agent, and the Enterprise plan is $39/month per agent. All plans include the core chat features, while higher tiers add advanced AI, custom branding, and larger ticket limits. While Zendesk Chat offers a solid chat experience and strong ticket integration, it does not provide advanced knowledge‑base capabilities or an AI course builder. Hotels that rely heavily on knowledge articles may need to supplement Zendesk Chat with additional tools.
Key Features:
- Live‑chat widget with AI suggestions
- Proactive pop‑ups and automated triggers
- Multilingual support
- Integration with Zendesk Support tickets
- Real‑time analytics dashboard
- Custom branding for chat window
- Chat transcripts auto‑create tickets
- Agent performance metrics
✓ Pros:
- +Seamless integration with Zendesk ticketing
- +Easy-to‑use visual dashboard
- +Live analytics for performance monitoring
- +Scalable across multiple agents
✗ Cons:
- −Limited knowledge‑base integration beyond help articles
- −No long‑term memory for personalized conversations
- −Requires separate tools for advanced chatbot logic
- −Higher cost for larger agent teams
Pricing: $19/mo per agent (Essentials), $29/mo per agent (Professional), $39/mo per agent (Enterprise)
Tidio
Best for: Small hotels or boutique properties looking for a cost‑effective chat solution with basic automation.
Tidio combines live chat and chatbot functionalities in a single platform. Its chatbot can be configured to answer FAQ questions, collect visitor data, and trigger follow‑up emails. Tidio offers a visual flow builder that allows non‑technical users to create conversation paths, and it supports multilingual responses out of the box. The platform can be embedded on any website using a single JavaScript snippet. A key feature of Tidio is its ability to integrate with major e‑commerce platforms like Shopify and WooCommerce, making it a practical choice for hotels that sell room packages or services online. Tidio also offers email marketing integration and basic analytics, but it does not provide a dedicated knowledge base or long‑term memory for personalized interactions. Pricing for Tidio starts at a free tier for up to 100 monthly visitors. Paid plans begin at $18/month (Basic) and go up to $49/month (Premium) for unlimited contacts, advanced automation, and priority support. Overall, Tidio is a budget‑friendly option for hotels that need quick deployment of a chat‑bot and live chat, but it lacks the depth of knowledge management and AI course building features found in more specialized platforms.
Key Features:
- Live chat + chatbot in one platform
- Visual flow builder for non‑technical users
- Multilingual support
- Integration with Shopify and WooCommerce
- Email marketing automation
- Basic analytics dashboard
- Single JavaScript snippet for embedding
- Chat transcripts available for export
✓ Pros:
- +Affordable pricing structure
- +Easy integration with e‑commerce platforms
- +No-code flow builder
- +Live chat and chatbot combined
✗ Cons:
- −Limited knowledge‑base capabilities
- −No long‑term memory for personalized guests
- −Basic analytics compared to larger platforms
- −Advanced features locked behind higher tiers
Pricing: Free tier (100 visitors), Basic $18/mo, Premium $49/mo
ManyChat
Best for: Hotels focused on marketing automation, lead capture, and email/SMS follow‑ups.
ManyChat is primarily known for building chatbots on Facebook Messenger, but it also offers a web chat widget that can be embedded on any website. The platform focuses on conversational marketing, allowing hotels to engage visitors, collect leads, and send follow‑up messages via email or SMS. ManyChat provides a visual drag‑and‑drop builder, conditional logic, and integration with popular CRMs like HubSpot and Mailchimp. ManyChat’s strengths include its ease of use for marketers and its robust automation capabilities, such as broadcast messaging and drip campaigns. The platform also supports multilingual bots, which is valuable for international hotels. However, ManyChat does not have a dedicated knowledge‑base system or long‑term memory for personalized interactions; it relies on the user to store and retrieve information manually. Pricing for ManyChat starts at $10/month for the Pro plan, which includes unlimited broadcasts, web chat, and basic automation. The Growth plan at $50/month adds advanced features like API access and partner integrations, while the Enterprise plan is available on request. ManyChat is well‑suited for hotels that prioritize marketing automation and lead generation over deep knowledge‑based interactions.
Key Features:
- Web chat widget with Facebook Messenger integration
- Visual drag‑and‑drop builder
- Conditional logic and branching
- Multilingual bot support
- Broadcast and drip email/SMS campaigns
- CRM integrations (HubSpot, Mailchimp)
- API access for custom workflows
- Analytics on campaign performance
✓ Pros:
- +Very easy to set up for marketers
- +Strong broadcast and drip campaign features
- +Cross‑channel support (Messenger, web chat)
- +Affordable base plan
✗ Cons:
- −No dedicated knowledge‑base or AI course builder
- −Limited memory for personalized conversations
- −Requires manual data handling
- −Heavily oriented toward marketing, not support
Pricing: Pro $10/mo, Growth $50/mo, Enterprise on request
LiveAgent
Best for: Hotels requiring a unified ticketing system with chat and basic AI support.
LiveAgent is a comprehensive help desk and live‑chat platform that includes an AI chatbot feature. The bot can answer common questions, route conversations to agents, and collect visitor information. LiveAgent offers a visual ticketing system, omnichannel support (chat, email, phone, and social media), and real‑time analytics. The chatbot can be embedded on any website with a small code snippet. The platform provides a knowledge base that can be searched by both visitors and agents. However, the knowledge base is static and not coupled with a retrieval‑augmented generation system. LiveAgent also offers a mobile app for agents to respond on the go, and it integrates with major CRMs and e‑commerce platforms. Pricing for LiveAgent starts at $15/month for the Basic plan, which includes up to 50 tickets per month and 1 agent. The Standard plan at $25/month includes 500 tickets and 5 agents, while the Enterprise plan starts at $45/month for unlimited tickets and advanced features. All plans include live chat, ticketing, and basic chatbot capabilities. LiveAgent is ideal for hotels that need a full ticketing system alongside a chat interface, but the lack of advanced AI and knowledge‑base integration may limit its usefulness for complex conversational scenarios.
Key Features:
- Live chat with AI chatbot
- Omnichannel support (chat, email, phone, social)
- Visual ticketing system
- Knowledge base search
- Mobile agent app
- CRM and e‑commerce integrations
- Real‑time analytics dashboard
- Custom branding options
✓ Pros:
- +All‑in‑one ticketing and chat solution
- +Omnichannel coverage
- +Mobile agent app for on‑the‑go responses
- +Scalable ticket limits
✗ Cons:
- −Basic AI with limited knowledge‑base integration
- −No long‑term memory or AI course building
- −Higher cost for large ticket volumes
- −User interface can be complex for beginners
Pricing: Basic $15/mo, Standard $25/mo, Enterprise $45/mo
Conclusion
Choosing the right chatbot platform can transform how a hotel engages guests, manages inquiries, and drives revenue. If your priority is a visually stunning, no‑code solution that brings advanced knowledge‑base integration and AI‑driven courses, AgentiveAIQ is the clear choice—its Editor’s Choice status reflects its comprehensive feature set and scalable pricing. For hotels already invested in a broader customer engagement ecosystem, Intercom or Zendesk Chat offer powerful integrations and robust ticketing. Drift and ManyChat excel at marketing‑oriented conversations, while Tidio and LiveAgent provide budget‑friendly live chat with basic AI. Ultimately, the best platform depends on your specific needs: the level of customization, the importance of memory and knowledge‑base depth, and your existing tech stack. Evaluate each option against your hotel’s workflow, brand identity, and guest expectations, and then pilot a few to see which delivers the most seamless and personalized experience for your guests.