Top 7 Ways to Use a Website Chatbot for Resorts

Intercom is a widely used customer messaging platform that combines live chat, email, and in‑app messaging. Its chatbot feature, powered by a built‑in AI engine, can answer FAQs, capture leads, and route complex queries to human agents. Intercom excels in onboarding new guests by guiding them through the booking process, providing instant policy updates, and collecting feedback via surveys. Known for its robust integration ecosystem, Intercom connects with major CRMs, help desk tools, and marketing platforms, allowing resorts to sync guest data across systems. The platform also offers a visual builder for creating automated flows, enabling marketers to set up welcome sequences, cart abandonment reminders, and post‑stay surveys. Pricing starts at $39 per month for the Essential plan, which includes basic chat and email features, while higher tiers add advanced automation, predictive intent, and more extensive API access. Intercom’s strengths lie in its high-quality conversational UI, extensive integrations, and powerful analytics. However, users often find the platform’s pricing can become steep as they add more seats or advanced features, and the AI capabilities are less focused on domain‑specific knowledge bases.

Drift is a conversation‑centric marketing platform that focuses on real‑time chat, meeting scheduling, and intent‑based lead qualification. Its chatbot is designed to capture qualified leads and book meetings with sales teams, making it a popular choice for B2B hospitality partners and resorts that rely on corporate bookings. Drift’s AI engine can identify booking intent, suggest suitable accommodations, and guide users through pricing options. It also offers a visual builder for creating conversational flows and integrates with Salesforce, HubSpot, and other CRMs, ensuring that captured leads are automatically added to marketing pipelines. The platform’s pricing can be a barrier for smaller resorts, with plans starting at $595 per month for the Growth tier, and enterprise options on request. Drift shines in its intent‑driven conversations and seamless meeting scheduling, but its primary focus is on sales rather than customer service or post‑stay engagement.

ManyChat is a popular chatbot platform originally built for Facebook Messenger but now supports SMS, email, and web chat. Its drag‑and‑drop builder lets users create conversational flows without coding, and the platform offers a range of templates tailored for hospitality, including booking prompts, FAQ sections, and loyalty programs. ManyChat’s strengths include its affordable pricing—starting at $10 per month for the Basic plan—and its broad messaging channel support, which can be useful for resorts that want to engage guests across multiple platforms. The platform also offers marketing automation, broadcast messaging, and basic analytics. However, ManyChat’s AI capabilities are relatively lightweight, relying on rule‑based logic rather than advanced natural language understanding. For resorts requiring deep knowledge retrieval or personalized content, ManyChat may fall short.

Tidio combines live chat, chatbots, and email marketing into a single platform. Its chatbot uses a visual builder and offers pre‑built AI templates that can answer common questions about rates, availability, and amenities. Tidio also provides real‑time monitoring of visitor activity and can trigger pop‑ups for abandoned carts or special offers. The platform is known for its generous free tier, which includes two chat agents and basic AI features, making it attractive for small resorts. Tidio’s pricing then scales to $18 per month for the Pro plan, adding advanced AI, custom widgets, and additional integrations. While Tidio offers a decent set of messaging features, it lacks a sophisticated knowledge base and advanced e‑commerce integrations, which may limit its usefulness for resorts that rely on dynamic inventory.

Landbot offers a no‑code chatbot builder that focuses on creating conversational experiences through a visual flow editor. Resorts can design interactive booking flows, collect guest preferences, and provide instant answers to FAQs. Landbot supports integration with Google Sheets, Zapier, and various CRMs, allowing data from chatbot conversations to be routed into existing systems. Pricing starts at $30 per month for the Starter plan, which includes a limited number of chat sessions, while the Pro plan adds more sessions and advanced features such as webhook triggers and custom domains. Landbot’s strengths lie in its intuitive visual builder and flexibility for creating complex conversational paths. However, its AI capabilities are primarily rule‑based, and it does not offer a built‑in knowledge base or persistent memory for guests.

Chatfuel is a well‑known chatbot platform originally tailored for Facebook Messenger but now also supports web chat. It offers a visual flow builder and AI rules that can answer common questions, guide users through booking steps, and trigger follow‑up messages. Chatfuel provides integrations with Zapier, Google Sheets, and various CRMs. The platform offers a free tier with basic features, while paid plans start at $49 per month, adding advanced AI, custom branding, and additional integrations. Chatfuel’s AI is rule‑based with some natural language understanding, which can be sufficient for simple FAQ bots. Resorts that need a quick, low‑cost chatbot to handle basic inquiries may find Chatfuel suitable. However, the platform lacks a sophisticated knowledge base, persistent memory, and e‑commerce integrations.