Top 7 Website Chatbots for Marketing Agencies

Intercom is one of the most widely used conversational platforms in the market today. It offers a comprehensive suite of tools that combine live chat, help desk, and automated bots into a single, unified customer messaging hub. Its chatbot feature is designed to capture leads, answer FAQs, and guide visitors through complex buying journeys—all while integrating seamlessly with Intercom’s powerful CRM and marketing automation stack. The platform’s bot flows are highly configurable, allowing marketers to trigger actions based on user behavior, location, and intent, and to collect data that feeds directly into sales pipelines. Intercom also provides robust analytics, detailed engagement reports, and the ability to route conversations to the right team member via its ticketing system. Intercom’s strength lies in its depth of integrations. From Shopify and WooCommerce to Salesforce and HubSpot, the platform can pull in data from almost any external system, providing bots with context that feels almost human. Additionally, Intercom’s in‑app messaging and email capabilities mean you can nurture leads across multiple channels from a single dashboard. For agencies that manage multiple brands, the ability to create separate “spaces” and apply custom branding keeps each client’s experience distinct. Pricing starts at $39/month for the Starter plan, which includes basic live chat and bot functionalities. The Standard plan, priced at $149/month, adds advanced automation and support tools, while the Premium plan ($499/month) unlocks the full suite of features including AI‑powered bots and advanced workflow automation. Overall, Intercom is ideal for agencies that need a robust, all‑in‑one solution that can be deeply integrated into existing workflows and offers a high degree of automation.

HubSpot’s chatbot builder is part of the broader HubSpot Marketing Hub, which offers a free plan and a range of paid tiers. The chatbot feature is designed to capture leads, answer simple questions, and drive users toward desired actions such as booking meetings or downloading resources. It integrates tightly with HubSpot’s CRM, allowing user data to flow automatically into contact records, and it can be triggered based on page visits, form submissions, or other engagement signals. The platform’s strength is its ease of use: drag‑and‑drop conversation builders, pre‑built templates for common use cases, and a visual flow editor make it accessible to marketers with little technical experience. For agencies that already use HubSpot for email marketing, landing pages, and CRM, adding chatbots provides a seamless extension into real‑time conversations. HubSpot also offers in‑app messaging and email sequences that can be triggered by chatbot interactions, enabling a multi‑channel nurturing experience. Pricing for HubSpot starts with a free tier that includes basic chat functionality. The Starter plan is $45/month and unlocks advanced chatbot features, while the Marketing Hub Professional ($800/month) and Enterprise ($1,200/month) tiers provide additional automation, reporting, and personalization capabilities. Agencies that need a chatbot that plugs directly into an existing HubSpot stack will find this option highly efficient and cost‑effective, especially when combined with other HubSpot tools.

ManyChat is a leading chatbot platform that focuses on Facebook Messenger, SMS, and email marketing automation. It enables marketers to create conversational experiences that can nurture leads, promote products, and provide customer support without any coding. The platform’s visual flow builder is built around “blocks” and “triggers,” making it straightforward for users to set up complex conversation paths. ManyChat’s integration with e‑commerce platforms like Shopify allows bots to recommend products, handle order status, and even process payments. One of ManyChat’s biggest strengths is its multi‑channel support. While it began with Messenger, it now extends to SMS and email, allowing agencies to create coordinated drip campaigns across platforms. ManyChat also offers a powerful Audience Segmentation engine, which lets marketers target messages based on user actions, demographics, or engagement history. The platform’s built‑in analytics provide insights into open rates, click‑throughs, and conversion metrics. Pricing is tiered: a free plan allows basic bot functionality and 500 contacts; the Pro plan costs $10/month when billed annually and unlocks advanced automation, unlimited contacts, and SMS support. ManyChat also offers a Professional plan for larger teams, but this is typically only available on a custom quote basis. Agencies that need to run high‑volume, multi‑channel conversations, especially on Facebook, will find ManyChat to be a solid choice. Its pricing is also attractive for small to mid‑size businesses that want to experiment with conversational marketing without a large upfront investment.

Tidio is a lightweight chat and automation platform that blends live chat with AI‑powered chatbots. The platform is popular among small and medium‑sized businesses that need an instant messaging solution that’s easy to set up and customize. Tidio’s chatbot builder uses a visual flow editor with drag‑and‑drop blocks, allowing users to create automated responses and lead‑capture forms without coding. The platform also offers a rich library of pre‑built bot templates for common use cases such as FAQs, appointments, and product recommendations. Tidio’s integration capabilities are broad, covering e‑commerce platforms like Shopify and WooCommerce, CMSs such as WordPress and Wix, and CRM tools like HubSpot. The platform can pull product data in real time, making product‑specific queries and recommendations possible. Additionally, Tidio offers multilingual chatbot support, allowing agencies to serve international audiences with localized responses. Pricing starts at $18/month for the Starter plan, which includes live chat, a chatbot, and basic integration features. The Pro plan is $48/month and adds advanced automation, email and Messenger integrations, and priority support. Tidio also offers a free plan with limited features. For agencies that require a quick, cost‑effective chat solution that integrates with popular e‑commerce platforms and offers basic AI automation, Tidio is a compelling option. Its intuitive interface and affordable pricing make it accessible to agencies that handle multiple small‑to‑mid‑size clients. While Tidio is great for simple use cases, agencies that need advanced knowledge‑base functionality or high‑volume automation may find its feature set somewhat limited compared to larger platforms. Tidio’s key strengths lie in its low barrier to entry, extensive e‑commerce integrations, and the ability to manage both live chat and bot conversations from a single dashboard.

Chatfuel is a popular chatbot builder that focuses primarily on Facebook Messenger and Telegram. It empowers marketers to create conversational experiences through a visual flow editor that uses a block‑based system. The platform’s strengths lie in its ease of use, extensive integration options, and the ability to utilize AI to power natural language understanding. Users can set up quick replies, broadcast messages, and automated sequences without writing code. Chatfuel offers robust e‑commerce integrations, especially with Shopify, enabling bots to provide product recommendations, track order status, and even complete checkout flows directly within the chat. For agencies that manage multiple clients on Facebook, the platform’s ability to host multiple bots under a single account and use custom domains for each bot makes it a flexible choice. The free plan allows for a limited number of users and basic bot features, while the Pro plan is priced at $15/month (annual billing). Additional features such as advanced analytics, custom AI models, and premium integrations are available through a higher tier or custom pricing. Chatfuel is well‑suited for agencies that need to deploy chatbots on social media channels, especially when the focus is on lead capture and product recommendations. However, its support for web‑based chat widgets is limited compared to other platforms, and it does not offer a built‑in knowledge‑base or persistent memory for web visitors. Overall, Chatfuel’s simplicity and strong social media focus make it a popular choice for marketers who want quick, functional bots on Facebook and Telegram.

Landbot is a conversational builder that focuses on creating web‑based chatbots using a visual drag‑and‑drop interface. Its strength lies in the ability to transform a static web page into an interactive experience, making it popular among agencies that want to convert landing page visitors into leads. Landbot’s bot builder supports conditional logic, dynamic content, and form integrations, allowing marketers to collect information, schedule appointments, and trigger email campaigns. The platform offers integrations with popular tools such as HubSpot, Salesforce, Mailchimp, and Zapier, enabling automated workflows that push data into CRM or marketing automation systems. Landbot also provides a range of pre‑built templates for use cases like lead qualification, event registration, and customer support. Pricing starts at $30/month for the Starter plan, which includes basic bot creation and integrations. The Pro plan ($90/month) adds advanced features such as API access, custom domains, and higher usage limits. A free plan is available with limited capabilities. Landbot is ideal for agencies that need a visually compelling chatbot that can be embedded on any website and drive conversions through interactive flows. Its flexibility, integration depth, and focus on conversion make it a strong contender, although its AI capabilities are more limited compared to more advanced platforms.