Top 7 Website Chatbots for Real Estate Agencies

Drift is a conversational marketing platform that has evolved into a full‑featured chatbot solution. It specializes in lead qualification, meeting scheduling, and real‑time messaging across websites, email, and mobile apps. Drift’s AI assistant can answer FAQs, provide property listings, and route high‑intent visitors to sales agents. The platform offers a visual flow builder for creating conversational sequences, and it integrates natively with major CRMs such as Salesforce, HubSpot, and Zendesk. For real‑estate agencies, Drift’s meeting‑scheduling feature can automatically book property viewings and open houses directly from the chat. The platform also supports custom widgets that can be embedded on any site, making it easy to deploy across multiple agency websites. Drift’s analytics dashboard provides insights into conversation volume, lead quality, and conversion rates, helping teams optimize their messaging strategy. Although Drift is powerful, it is priced from $400/month for the most comprehensive plan, which may be steep for smaller agencies.

Intercom is a widely adopted customer messaging platform that combines live chat, automated bots, and help desk functionality. Its chatbot builder allows users to set up rule‑based conversations, answer common questions, and gather contact information before routing the interaction to a live agent. Intercom’s AI assistant, powered by machine learning, can handle simple property inquiries such as listing prices, open‑house times, and neighborhood details. The platform integrates with major CRMs, email marketing tools, and marketing automation suites, making it a solid choice for agencies already invested in the Intercom ecosystem. Intercom offers a responsive chat widget that can be embedded on any website and can be customized through its visual editor. For real‑estate teams, the ability to tag leads, create custom attributes, and track engagement metrics helps align marketing and sales efforts. However, Intercom’s pricing tiers start at $39/month for a limited set of features, and the full suite of AI and automation capabilities requires the higher “Advanced” plan at $159/month.

LivePerson is a conversational commerce platform that focuses on facilitating real‑time messaging across websites, mobile apps, and social media. Its chatbot solution can handle complex property inquiries, schedule appointments, and provide instant price estimates. LivePerson offers a visual conversation builder, natural language understanding, and the ability to integrate with external databases to pull up-to-date property listings. For agencies, LivePerson’s omnichannel support allows agents to respond through a single console while maintaining brand consistency across all touchpoints. The platform also includes a robust analytics suite that tracks conversation metrics, agent performance, and customer satisfaction scores. Despite its powerful features, LivePerson’s pricing is not publicly listed and is typically quoted on a case‑by‑case basis, which may pose a barrier for smaller agencies.

Zendesk Chat, part of the Zendesk Customer Experience suite, offers a versatile chat solution that blends live chat with AI‑powered bots. Users can set up automated responses for common real‑estate questions such as property availability, pricing, and viewing schedules. The bot can gather lead information and hand off conversations to live agents when higher‑level assistance is needed. Zendesk Chat’s widget is fully customizable and can be embedded on any website, while the platform’s integration with Zendesk Support and Zendesk Sell enables a seamless transition from chat to ticketing or sales pipelines. Real‑estate teams benefit from the ability to tag leads, track conversation metrics, and generate reports on agent performance. Pricing starts at $19/month per agent for the most basic plan, scaling up to $79/month for the premium plan that unlocks advanced features such as AI triggers and custom scripts.

HubSpot Conversations is a messaging platform tightly integrated with the HubSpot CRM. It lets real‑estate agencies deploy chatbots that can answer property questions, qualify leads, and book appointments directly from the website. The bot builder uses a visual editor to create conversational flows, and the platform can pull data from HubSpot’s contact and company objects to provide personalized responses. HubSpot’s chatbot offers AI‑powered quick replies and can route high‑intent leads to live agents or sales pipelines. Because it shares the same data store as HubSpot’s marketing, sales, and service hubs, teams can track engagement, view conversion funnels, and perform follow‑up actions all in one place. HubSpot Conversations starts at $45/month for the Starter plan (with basic chatbot functionality) and scales up to $120/month for the Professional plan, which unlocks advanced AI and reporting tools.

ManyChat is a conversational marketing platform that focuses on Facebook Messenger, SMS, and marketing automation. While it is not a traditional website chatbot, ManyChat provides a widget that can be embedded into websites and offers automated flows for lead capture, appointment booking, and FAQ answering. The platform’s visual flow builder allows real‑estate agencies to design conversations that collect contact details and push leads into CRMs such as HubSpot or Salesforce. ManyChat’s integration with Google Calendar enables automatic scheduling of property viewings. The platform also offers broadcast messaging, segmentation, and A/B testing for marketing campaigns. ManyChat’s pricing starts at $10/month for the Pro plan, which includes all core features, while the Growth plan adds advanced automation and multi‑personality capabilities. Despite its strengths in marketing automation, ManyChat’s lack of a dedicated knowledge‑base system and limited real‑time analytics can be a drawback for agencies that need deep conversational intelligence.