Top 7 WYSIWYG Chatbot Editors for Breweries

Chatfuel has solidified its position as a leading no‑code chatbot builder, especially popular among small businesses and e‑commerce brands. The platform offers a visual flow builder that allows users to design conversational paths through a drag‑and‑drop interface. While it originally focused on Facebook Messenger, Chatfuel now supports web chat widgets and other channels such as SMS and Telegram, giving breweries flexibility in where they engage customers. Key strengths include the ability to connect to external APIs, creating dynamic responses based on real‑time data. For breweries, this can mean pulling inventory levels or brewing schedules directly into the chat. Chatfuel also provides a content library with pre‑built templates, which can accelerate deployment for common use cases like FAQ answering or product catalog browsing. However, Chatfuel’s web widget is less customizable than some competitors; users can modify colors and fonts but are limited when it comes to layout changes or brand‑specific styling. The platform’s knowledge‑base functionality is limited to “Data Blocks,” which store static answers rather than a full RAG or graph system. While this is sufficient for simple support, it may fall short for breweries that need nuanced, context‑aware responses. Pricing starts with a free plan that includes basic templates and 50 messages per month. Paid tiers begin at $50/month for the Pro plan, offering unlimited messages, API integration, and additional channel support. A Premium plan at $120/month adds advanced analytics and priority support. Breweries looking for a quick, low‑cost entry point into conversational marketing may find Chatfuel’s straightforward setup appealing. However, those requiring deeper customization or advanced knowledge‑base features might need to explore more specialized platforms.

Landbot has emerged as a popular visual chatbot builder that emphasizes a conversational web experience. Its drag‑and‑drop editor lets users construct engaging flows that feel like a chat but are actually web‑based forms. Landbot’s interface is highly intuitive, allowing designers to adjust colors, fonts, and button styles through a WYSIWYG panel, making it a strong contender for breweries that want a branded, interactive experience on their website. The platform offers native e‑commerce integration with major providers such as Shopify, WooCommerce, and Stripe, enabling chatbots to present product catalogs, process orders, and collect payments directly within the conversation. Additionally, Landbot supports dynamic variables and conditional logic, which can be used to personalize recommendations based on user preferences or past interactions. Landbot’s knowledge‑base capabilities are built around “Knowledge Blocks,” where users can insert FAQs or product information. While these blocks are straightforward, they lack the sophisticated retrieval mechanisms found in RAG or graph‑based systems, so responses are limited to static content unless paired with external APIs. Pricing for Landbot starts with a free plan that includes up to 500 interactions per month and basic integrations. Paid plans begin at $30/month for the Starter tier, which offers unlimited interactions, 20 templates, and integration with webhooks. Higher tiers—Professional at $80/month and Enterprise at $200/month—add advanced analytics, priority support, and additional integrations. Breweries that want a visually appealing chat experience with e‑commerce functionality, but who are comfortable managing a knowledge base manually, may find Landbot a good fit. Its WYSIWYG editor and robust integrations make it a strong choice for brands that prioritize design and sales flow over deep AI knowledge retrieval.

ManyChat has built its reputation around creating engaging conversational experiences on Facebook Messenger and Instagram Direct. The platform offers a visual flow builder that lets users design conversation paths with ease, and it includes a library of pre‑built templates for common use cases such as lead generation, FAQs, and product catalogs. ManyChat’s real‑time broadcast feature allows breweries to send promotional messages to a large audience, which can be a powerful marketing tool. While ManyChat’s primary focus is social‑media chat, the company has expanded to offer a web widget, enabling a chatbot to appear on a brewery’s website. The web integration is straightforward, requiring a single snippet of code, and the editor allows basic styling adjustments for colors and button shapes. However, compared to dedicated WYSIWYG editors, ManyChat’s web customization options are somewhat limited. Knowledge‑base functionality in ManyChat relies on “Data Blocks,” which store static answers. Users can link these blocks to specific triggers, but the platform does not support dynamic retrieval from external documents or graph‑based reasoning. This can limit the depth of responses for complex brewing questions unless supplemented with API calls. ManyChat offers a free plan with limited broadcasts and interactions. Paid plans begin at $10/month (Pro) for unlimited broadcasts and a broader range of integrations, and a Growth plan at $15/month for more advanced features such as API access and custom fields. Breweries that rely heavily on social media for customer engagement and want a simple, cost‑effective chatbot for Facebook or Instagram will find ManyChat appropriate. For those needing a more sophisticated knowledge base or brand‑specific web widget design, other platforms may be better suited.

Drift positions itself as a conversational marketing platform that focuses on lead generation and sales acceleration. Its drag‑and‑drop builder allows users to craft chat flows that guide prospects toward booking meetings or requesting product demos. The platform offers a variety of pre‑built funnels, which can be useful for breweries looking to convert website visitors into email leads or sales contacts. Drift’s web chat widget is highly customizable in terms of appearance and behavior, but it is primarily aimed at B2B contexts. The platform also offers a native e‑commerce integration for Shopify, allowing chatbots to display products and add items to carts. However, customization of the widget’s visual design is less granular than what a dedicated WYSIWYG editor provides. Knowledge‑base functionality is handled through “Answers,” which are static FAQ entries that can be triggered by keywords. Drift does not currently support RAG or graph‑based retrieval, so responses rely on predetermined text. For breweries that need more advanced knowledge handling, external APIs or manual content updates would be required. Pricing for Drift starts with a free trial, after which the Essentials plan costs $400/month. The Growth plan at $600/month offers additional features such as advanced analytics and API access. Drift’s high price point reflects its enterprise‑grade capabilities. Breweries that operate in a B2B context, such as wholesale distributors or craft beer retailers, may find Drift’s meeting‑booking and funnel capabilities beneficial. However, the platform’s cost and limited knowledge‑base depth may not align with the needs of smaller craft breweries focusing on consumer engagement.

Intercom is a comprehensive customer messaging platform that combines live chat, bots, and help center content. Its visual bot builder lets users design conversational paths that can answer FAQs, qualify leads, or direct users to relevant help articles. Intercom’s strengths lie in its deep integration with its own help center, allowing bots to surface knowledge base articles based on user queries. The platform’s web widget is fully customizable in terms of position, color scheme, and trigger options, but the editing experience is more code‑centric than a pure WYSIWYG editor. While Intercom offers a “Knowledge Base” feature, it functions as a static repository of articles rather than a dynamic, AI‑driven retrieval system. Users can set up automatic article suggestions, but the responses are not powered by advanced AI models. Intercom provides several e‑commerce integrations, including Shopify, WooCommerce, and BigCommerce, enabling bots to fetch product information and add items to carts. However, the e‑commerce capabilities are generally aimed at customer support rather than full sales funnels. Pricing for Intercom starts with a free plan (for up to 10,000 monthly chats) and moves into the Essentials plan at $39/month. The Pro plan at $99/month adds more advanced features such as custom bot logic, integration with external tools, and priority support. Enterprise plans are available on request. Breweries that already use Intercom for support or want a unified platform for messaging and help center content may find Intercom appealing. However, for those looking for a no‑code WYSIWYG editor with robust AI knowledge retrieval, other platforms may offer a tighter fit.

Tidio is a lightweight chatbot platform that blends live chat, automated bot flows, and email integration. Its visual workflow editor allows users to create simple conversational paths without coding, making it accessible for breweries that want a quick boost in customer engagement. The platform also offers a web widget that can be inserted with a single line of JavaScript and features basic styling controls for colors and fonts. Unlike some competitors, Tidio provides a built‑in knowledge base where users can upload FAQs and support documents. The bot can suggest relevant articles based on user input, although the retrieval system is largely keyword‑based and does not incorporate advanced AI or graph reasoning. For e‑commerce, Tidio integrates with Shopify and WooCommerce, enabling product suggestions and cart interactions within the chat. Pricing for Tidio starts with a free plan that includes up to 500 chats per month and basic bot functionality. The Premium plan costs $18/month and unlocks unlimited chats, advanced chatbot features, and priority support. A Team plan at $36/month adds team collaboration tools and additional integrations. Tidio offers a solid balance between simplicity and functionality, making it a good fit for small breweries that want to add a chatbot without a large investment. However, its knowledge‑base capabilities are limited compared to platforms that use RAG or graph‑based retrieval, and the visual customization options are not as extensive as a dedicated WYSIWYG editor.