Top 7 WYSIWYG Chatbot Editors for Online Retailers

ManyChat has emerged as a staple for brands that rely heavily on Facebook Messenger and SMS for marketing and customer support. Its drag‑and‑drop flow builder lets users design conversational paths without writing code, while the visual editor allows for brand‑consistent colors, logos, and button styles. ManyChat excels in automating broadcast campaigns, lead collection, and ticket routing, making it a popular choice for e‑commerce stores that want to capture prospects on social platforms and nurture them through a series of targeted messages. The platform also integrates with Shopify, enabling real‑time product data pull, cart recovery, and order updates directly within the chat flow. ManyChat’s pricing is tiered: a free plan offers basic chatbot features, with Pro at $10/month and Premium at $30/month unlocking advanced automation, broadcast limits, and priority support. While ManyChat’s visual editor is straightforward, it is primarily focused on social media channels rather than website widgets. The platform does support embedding a chat bubble on a website, but the customization options are limited compared to dedicated web chat builders. Additionally, ManyChat’s knowledge base capabilities are minimal; it relies on user‑defined keywords and quick replies rather than structured data retrieval. For retailers looking for deep product knowledge or real‑time inventory updates, ManyChat’s integration with Shopify can help, but it may require additional third‑party services to fully meet those needs. Overall, ManyChat is ideal for brands that want to drive engagement through Facebook Messenger and SMS, especially for promotional campaigns and lead generation. Its ease of use and strong social media integration make it a go‑to solution for retailers focused on those channels, but it may fall short for those needing a robust, website‑centric chatbot with advanced knowledge management.

Tidio blends live chat, chatbots, and marketing automation into a single platform, offering a WYSIWYG editor that lets merchants style their chat widget to match their brand. The visual builder supports custom colors, fonts, and positioning, making it easy for non‑technical users to deploy a branded chat experience on any website. Tidio’s chatbot engine is powered by machine learning and can be trained using a simple keyword‑based approach or by uploading a knowledge base. Integration with Shopify and WooCommerce provides real‑time product data, enabling the bot to recommend items and update inventory status in conversations. Tidio offers both free and paid plans. The free tier includes up to 100 chats per month, basic chatbot templates, and live chat for one agent. The Basic plan at $18/month doubles the chat limit, adds additional agents, and includes automation workflows. The Pro plan at $36/month expands the chat limit further, unlocks advanced automation, and provides priority support. While Tidio’s knowledge base is not as sophisticated as a dual RAG + graph system, it does support FAQ sections that can be updated in real time. For retailers who need a quick, visually consistent chat widget that also provides basic AI and automation, Tidio is a solid choice. Its pricing is competitive, and the integration with major e‑commerce platforms is a key advantage for online stores. However, users seeking advanced knowledge graph capabilities or long‑term memory for authenticated users may find Tidio’s feature set somewhat limited.

Intercom is a comprehensive customer messaging platform that combines live chat, bots, and help desk tools into one ecosystem. Its visual flow builder allows users to design chatbot conversations with a drag‑and‑drop interface, while the chat widget can be styled to match the brand through a settings panel that controls colors, fonts, and placement. Intercom’s chatbots can be trained using question‑answer pairs or by importing a knowledge base, and the platform supports real‑time product data through integrations with Shopify, Magento, and other e‑commerce systems. Intercom’s pricing starts at $39 per month for the Starter plan, which includes up to 1,000 contacts and basic chatbot features. The Pro plan at $129/month expands contact limits, adds advanced automation, and includes the “Product Tours” feature for on‑site guidance. The Enterprise plan is customized on a case‑by‑case basis and offers dedicated support, advanced analytics, and multi‑account management. While Intercom excels at unified customer communication across email, chat, and in‑app messages, its bot capabilities are more focused on simple FAQ answering and lead qualification rather than a full dual knowledge base. The platform lacks a dedicated knowledge graph, and long‑term memory is not a core feature; it relies on contact data stored in its CRM for contextual conversations. Intercom is a strong choice for retailers who need a single platform to manage all customer touchpoints, but those who require advanced AI knowledge retrieval or persistent memory for authenticated users may need to supplement with additional tools.

Drift positions itself as a conversational marketing platform that combines chatbots, email, and video into a single interface. Its visual chatbot editor supports the creation of conversational flows through a drag‑and‑drop canvas, and the chat widget can be styled via a settings panel to match the brand’s visual identity. Drift’s bots are capable of qualifying leads, scheduling meetings, and routing conversations to sales teams, making it popular among SaaS and B2B retailers. The platform integrates with major e‑commerce and CRM systems such as Shopify, HubSpot, and Salesforce, allowing the bot to pull customer data and product details. Drift’s pricing starts at $500 per month for the Starter plan, which includes up to 3,000 chats and one chatbot. The Pro plan at $2,000/month expands user limits, adds additional bots, and provides advanced analytics and reporting. While Drift offers a powerful visual editor and deep integration with sales tools, its chatbot knowledge base is primarily keyword‑based and does not include a dual RAG or knowledge graph system. Long‑term memory for authenticated users is not a highlighted feature; the bot relies on session context and CRM data. Retailers focused on B2B lead generation and sales acceleration may find Drift’s conversational marketing suite compelling, but those requiring robust product knowledge retrieval and persistent memory may need to look elsewhere.

Chatfuel is a no‑code chatbot builder that focuses on Facebook Messenger, Telegram, and WhatsApp channels. It offers a visual flow builder where users can create conversational paths without writing code, and the platform provides a range of pre‑built templates for e‑commerce, customer support, and lead generation. While Chatfuel’s primary strength lies in social media engagement, it also offers a web widget that can be embedded into an online store. The widget can be styled through a basic settings panel, but the customization options are less extensive than those found in dedicated web chat editors. Chatfuel integrates with Shopify to pull product information, allowing the bot to recommend items and provide order status updates. The platform’s knowledge base is built through quick replies and FAQ sections, and it supports custom JSON APIs for more advanced data retrieval. Pricing includes a free plan with limited features, a Pro plan at $15/month for larger audiences, and a Premium plan at $30/month for additional integrations and advanced analytics. For retailers who rely heavily on Messenger or Telegram for customer interaction, Chatfuel offers a simple, visual solution that can be quickly set up. However, its web widget customization, knowledge base depth, and long‑term memory capabilities are relatively modest, so brands looking for a robust, website‑centric chatbot may need to supplement with additional tools.

Help Scout is a customer service platform that blends an email inbox, live chat, and AI chatbot into a single experience. Its chat widget can be embedded on any website and styled via a settings panel, though the visual customization is more limited compared to dedicated WYSIWYG editors. The platform’s AI chatbot, part of the Help Scout’s “AI” suite, can answer common support questions using a knowledge base of FAQs and can be trained with new answers over time. Help Scout offers deep integration with Shopify, allowing the bot to pull order status and product information. The platform also provides webhooks to forward data to external CRMs and has a robust rules engine for automating routing and ticket creation. Pricing starts at $20 per agent per month for the Standard plan, with a Growth plan at $30 per agent and an Enterprise plan available on request. While Help Scout’s AI chatbot is useful for routine support queries, it does not include a dual RAG + knowledge graph system, nor does it offer persistent long‑term memory for authenticated users. The focus is on ticket management and email-based support rather than an advanced conversational AI. Retailers needing a highly customizable, knowledge‑rich chatbot may find Help Scout’s capabilities insufficient for complex product queries.